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Decision Intelligence for U.S. Electricity Markets

RateBook™ Retail Electricity Intelligence

RateBook™ is Sitara Energy’s standardized intelligence framework for forecasting forward retail electricity costs at the tariff level. By integrating wholesale market signals, regulatory structures, and capacity pricing dynamics, RateBook™ produces decision-grade electricity price curves used for investment underwriting and development planning. 


Retail Rate Forecasts

Forecasts by utility, bundle, or subscription, including tariff riders and historical data.

Wholesale Market Integration

ISO/RTO-based outlooks informing generation and retail cost expectations.

Capacity Pricing

Forward-looking capacity auction modeling incorporated into long-term cost forecasts.

Sitara Atlas™ Infrastructure Siting Analytics

Sitara Atlas™ provides geospatial analysis for data center and energy infrastructure development, integrating utility topology, zoning constraints, and projected electricity costs into a unified siting framework.
 

Data Center Feasibility Analysis
Geospatial site analysis using ArcGIS, incorporating utility infrastructure, zoning, and electricity cost forecasts.

About Us

Rakesh Puram

Adriana Puram

Adriana Puram

 

Rakesh Puram is an energy markets expert with more than two decades of experience across power market regulation, analytics, and infrastructure investment advisory. He has advised renewable developers, utilities, and infrastructure investors on electricity rate forecasting, capacity markets, transmission economics, and long-term power ma

 

Rakesh Puram is an energy markets expert with more than two decades of experience across power market regulation, analytics, and infrastructure investment advisory. He has advised renewable developers, utilities, and infrastructure investors on electricity rate forecasting, capacity markets, transmission economics, and long-term power market dynamics.


Prior to founding Sitara Energy, Rakesh held leadership roles at Power Advisory and Booz Allen Hamilton and served at the Federal Energy Regulatory Commission (FERC), where he led energy market assessment initiatives within the Office of Energy Policy and Innovation.


He co-founded Sitara Energy to deliver transparent, defensible energy intelligence that helps developers and investors evaluate risk, allocate capital, and advance large-scale infrastructure and data center projects with confidence.

Adriana Puram

Adriana Puram

Adriana Puram

 

Adriana Puram is Co-Founder of Sitara Energy Group, where she focuses on strategy, operations, and client intelligence supporting energy investors and developers navigating complex U.S. power markets.


Her work bridges analytical insight and execution, helping translate electricity market complexity into actionable frameworks for project s

 

Adriana Puram is Co-Founder of Sitara Energy Group, where she focuses on strategy, operations, and client intelligence supporting energy investors and developers navigating complex U.S. power markets.


Her work bridges analytical insight and execution, helping translate electricity market complexity into actionable frameworks for project siting, pricing risk, and investment decision-making. At Sitara, she leads business development, product strategy, and operational design as the firm builds scalable infrastructure intelligence and forward rate forecasting platforms.


Adriana serves on the Maryland Strategic Energy Investment Advisory Board and completed her Executive MBA at Georgetown University’s McDonough School of Business. Her background in clinical operations and organizational leadership informs Sitara’s disciplined, execution-focused approach to delivering clear and defensible energy intelligence.

Sitara Energy Group LLC

info@sitaraenergy.com

(240) 252-0713

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